Who's doing what
Our quarterly assessment of over 600 websites as part of our ongoing IQ benchmarking service gives us a unique insight into who is doing what in online reporting in Europe. The chart below shows the 2009 reporting formats across six leading European indices.
Some points of note from further analysis of UK online reports:
Growth in the number of companies producing HTML reports in the UK has slowed (c.5%) following the sharp rise last year (c.50%) as companies took early advantage of Companies Act legislation in order to reduce cost through online reporting.
A number of examples can be seen of the online version becoming the primary format for which the report is designed. For example see DMGT's 2008 annual report or Logica's 2008 annual report, both of which try to drive the reader online through the printed report and use video interviews to communicate key messages.
More than a third of the UK's reports included streamed multimedia or Flash content to bring businesses and their people to life.
Online functionality is now being used more effectively to harness the benefits of the web, for example in search and customisation. More than half of the FTSE100's online reports offered the capability to create a customised PDF report of user-selected content.
For further information on market trends and practice, please contact one of our advisers.
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