Description of Business

Consumers and customers

Our products are primarily impulse products and are sold to the consumer through many different outlets, ranging from grocery stores to petrol station kiosks and fountain equipment at leisure, food and entertainment venues. In many markets, sales to the large multiple grocery trade accounts for less than 50% of sales. No single customer accounts for more than 10% of our revenue in any period presented.

We have a variety of programmes in place to ensure that consumer insights are built into our commercial strategy. These are described in more detail in the description of the Global Commercial function in the Functions section of this site.