UK product recall
On 23 June 2006, we recalled seven of our Cadbury branded product lines in the UK and two in Ireland.
The net direct costs of the UK product recall, which are excluded from our Underlying results, amounted to £30 million. This comprised £5 million relating to customer returns, £10 million cost of stock destroyed, £17 million of remediation costs and £5 million of increased media spend, offset by a £7 million insurance recovery.
We estimate that the adverse impact of the recall on our Underlying results was £30-35 million on revenue and £5-10 million (net of insurance recovery) on Underlying profit from operations.