Future trends
Future revenue and profit from operations may be affected by both external factors and trends that alter the environment in which we carry out our business as well as internal management strategies aimed at improving our business performance.
External factors
A discussion of the external factors that affect our business is contained in the 'Description of Business', primarily the sections titled 'The business today' (page 22); 'Market environment' (page 32) and 'Risk factors' (page 38).
Internal factors
A discussion of the Group's strategy is contained in the 'Strategic review' (pages 8 to 17).