Annual Report and Accounts 2006

Europe, Middle East and Africa (EMEA) includes our businesses in Western and Eastern Europe (including Russia), Southern and West Africa, and the Middle East. The UK is its largest business, selling chocolate and candy; Trident gum was launched in the UK in early 2007. EMEA's other major businesses are in France, South Africa, Russia, Nigeria, Ireland, Poland, Turkey, Spain and Egypt. In chocolate, brands include Cadbury, Wedel, Poulain and Green & Black's; in gum, Hollywood, Trident, Stimorol and Dirol; and in candy, Bassett's, Halls, Maynards and Trebor.