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We are the world’s leading sales company in cinema advertising. We sell in
the UK, Republic of Ireland, Continental Europe and the USA, accounting for
over half of the screens that carry advertising in these markets.
In the UK, cinema advertising now accounts for 1.6% of the total display
advertising market. It has increased over 260% in ten years, making it the fastest
growing traditional advertising medium of the last decade.
The UK cinema advertising market is one of the most successful in the
world and we are confident that there is real growth and opportunity in the
other countries in which we have invested.
In 2002 cinema attendance around the world increased. UK audiences
grew to their highest levels since 1971 with admissions reaching 174 million.
This looks set to continue in 2003 with blockbuster films such as Gangs of New
York, Chicago, The Hulk and a host of successful sequels including Charlie´s Angels 2,
two Matrix films and the third Lord of the Rings.
With such great films, cinema will continue to attract diverse audiences,
particularly young affluent consumers. |
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