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Turnover for the year was £60.1 million (2001: £57.4 million).
Carlton Screen Advertising ("CSA") had its best year ever.
It is the world’s leading cinema advertising specialist and has developed
state-of-the-art campaign management systems for the cinema. Carlton
is now building on this expertise by investing in joint ventures in the
much less developed US and continental European markets.
The rise in cinema audiences and advertising revenue continued in
the UK, supported by a strong slate of blockbuster films. CSA retained
its important UCI Cinema advertising contract accounting for 386
screens across the UK and Ireland. Its contract with UGC ended in
January, which impacted second half growth, but it won National
Amusements/Showcase just after the year end. CSA now operates on
over 2,100 screens accounting for 63 per cent of the 174 million
cinema admissions in the UK this year.
The Screenvision joint venture with Thomson in the US expanded
its coverage through the acquisition of Val Morgan in September and
now accounts for 54 per cent of all US cinema advertising screens.
Screenvision Europe was formed with Thomson in June to acquire
cinema advertising interests across continental Europe including France,
Belgium and Spain for £62 million of which Carlton’s share was £31
million. The financial impact of these ventures, which are in the early
stage of development, was small.
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