 | |
 |
|
|
|
|
In the community our aim is to develop relationships and
invest in each region to give a lasting benefit to those that
live there. This investment takes many forms including
donations, sponsorship of local charities and events,
programming and on-air campaigns, providing resources
and staff involvement within the communities.
For the year ended 30 September 2002, communities
within ITV’s Carlton regions – London,West Country,
Central, HTV Wales and HTV West – benefited from a total
of £0.3m in charitable contributions, none of which were
political donations.
The Carlton Television Trust has awarded a total of £4 million
to London groups and charities since 1993. Over a third of
the grants approved during 2002 were for educational
projects benefiting children and young people from minority
ethnic communities.
Promoting arts within the regions is crucial for
the development of its community. The Newlyn Art Gallery
in the West Country, the City of Birmingham Symphony
Orchestra, the Royal Shakespeare Company, The Brief
Encounters Film Festival in Bristol and London’s renowned
Donmar Warehouse Theatre are just some of the many arts
initiatives within the ITV regions supported by Carlton over
the year.
ITV aims to encourage a sense of pride within local
communities, as seen in the Carlton Midlander of The Year
award in the Central region. The title recognises outstanding
contributions to life in the region and those who have
worked to raise the prestige of the Midlands.
ITV also works with schools to help encourage and give
advice to the youth of today. The West Country region works
with Business in the Community, giving talks in local schools
about working in the media. The Central region ran the
Carlton Schools Tour, a workshop where pupils got the
chance to write, produce and present their own news
programme from a purpose-built studio in their school.
Carlton Television workshops in Nottingham, Birmingham
and Bristol for HTV West give young people the opportunity
to develop their creative and artistic talents. In the London
region, Carlton celebrated its tenth year of running Metroland,
a prime-time series for new directors who are also given
back-up support and training. A scheme in the Central region,
First Cut, gives film-makers the opportunity to produce short
films, as does the Carlton London region’s support of the
London Production Fund.
|
| | | | | | | |
|
