Go-Ahead
Annual Report and Accounts for the year ended 27 June 2009

Deregulated

Revenue growth continued in our deregulated bus operations through a combination of fare increases and growing passenger numbers.

Like for like revenue (excluding Go West Midlands) was up 6.4% and increased in each of our deregulated businesses. The number of passenger journeys was 2.9% above the same period last year, with around two thirds of the increase due to concessionary passengers. Non concessionary passenger numbers increased by 1.2% for the full year.

Revenue growth trends remain robust, with second half growth of 6.2%, broadly similar to first half growth of 6.6%. Passenger numbers in the second half increased by 2.1% compared to a first half rise of 3.6%. The latter reflects the timing of the national concessionary scheme which started on 1 April 2008. The rate of increase in non concessionary passenger numbers accelerated from 0.8% in the first half to 1.6% in the second half.

The back of a Go North East bus

Value for money

Our devolved structure gives local bus companies the autonomy to tailor products to their local markets. In light of the current economic climate, Go North East has focused heavily on marketing value for money fares. The bus market is relatively resilient to economic downturns as buses can often be the cheapest mode of transport.