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Investis sets new standard in press websites with Benetton
28/10/2005
Investis, Europe’s leading online communications agency, has launched a revamped online press area for Italian fashion house Benetton Group, which sets new standards in Best Practice for websites for journalists.
The amount of background information available in a wide range of formats (text, video, audio, high quality magazine-ready images) all managed through a variety of interactive tools creates an environment that goes well beyond its peers in helping journalists collect the latest information on Benetton while researching extensive background detail. As well as interactive tools such as the events calendar reminder, print basket, SMS and e-mail alert service, it also has a highly sophisticated image basket that enables users to access via direct links or a keyword/category search more than 1,000 catalogue, catwalk and campaign images and create an Amazon-style shopping basket to facilitate downloading in various formats and resolutions for printing in newspapers or magazines or on websites.
The design, content and functionality requirements for this website were based on extensive research by Benetton who polled journalists from around the world on how they use websites to gather information as well as close collaboration between Investis and the Benetton Communications Team.
"We are extremely pleased with our new press website, we have received many compliments and positive feedback for the new design and for being the first in our industry to offer such a complete site rich of content and with the most advanced interactive tools. Investis worked closely with us to understand our needs and helped us improve many issues suggesting solutions that would always meet best practice standards. The team demonstrated a high degree of professionalism and quality of service throughout all project phases." Katherine Suarez, Interactive Communications Manager, Benetton Group
“We were delighted to have been chosen to build such a high profile project for one of the world’s most famous brands. The Benetton site sets new standards for press websites and many of our clients are already looking to it as a benchmark for Best Practice.” Justin Walters, Chief Executive, Investis Ltd.
http://press.benettongroup.com/ (this link opens in a new window)
About Investis
Investis are the leading specialists in helping quoted companies use the Internet for online corporate communications. Our services range from designing, building, hosting and managing corporate and investor websites to online annual reports and webcasting. We work with over 380 companies in nine European countries, from the smallest companies to the largest, including more than 50% of the FTSE 100.About Benetton
Benetton is present in 120 countries around the world with a strong italian character whose style, quality and passion are clearly seen in its brands: the casual United Colors of Benetton, fashion oriented Sisley and the leisurewear and streetwear brands Playlife and Killer Loop. The Group has a total yearly production of around 110 million items and a distribution network with 5,000 contemporary stores, mainly managed by independent partners, generating a total turnover of approximately 1.7 billion euro. Established in 1965, Benetton is now controlled by Edizione Holding (a holding company wholly owned by the Benetton Family) with a 67% stake. It is listed on the stock exchanges in Milan in 1986, in Frankfurt in 1988 and in New York in 1989
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