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Investis and Makinson Cowell publish fund manager survey on role of corporate websites in the investment process
03/07/2007
Download a copy of the research report.
Investis have this week published a report, in partnership with Makinson Cowell, on the role of the corporate website in the investment process. The report is based on interviews with 33 fund managers from some of the largest investing institutions in the world, controlling more than $8 trillion of investments between them.
The research confirmed that the website plays a critical role in building and maintaining trust and reputation with investors and other stakeholders. It is now the starting point for research on companies and more than two-thirds of those we interviewed said that the quality of the website can influence their investment decisions.
One fund manager commented “The best run companies have the best websites. It is the pervasive culture of the firm.”
For more information, please contact Caroline Surujpaul on +44 (0)20 7038 9058 or email caroline@investis.com.
About Makinson Cowell
Makinson Cowell is an independent capital markets advisory firm, founded in 1989, which provides in-depth research and conflict-free advice to a wide range of companies around the world. Their client list encompasses companies with market capitalisations ranging from £200 million to more than £100 billion.
About Investis
Investis are the leading specialists in helping quoted companies use the Internet for online corporate communications. Our services range from designing, building, hosting and managing corporate and investor websites, to online annual reports and webcasting.
We work with over 400 companies in eleven European countries, from the smallest companies to the largest, including more than 50% of the FTSE 100 and 30% of the FTSE Eurotop 300 and a large proportion of European and AIM quoted companies.
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