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Investis launches IQ benchmarking - the definitive survey of corporate websites
13/10/2008
The Investis Quarterly (IQ) benchmarking service has been launched today with a survey ranking the corporate websites of FTSE100 companies. Life insurance giant Aviva topped the poll with high scores in every category. Food Retail was the most successful sector while Mining performed worst overall, with four of the 10 FTSE 100 mining companies in the bottom 10.
The IQ Ranking is the most detailed and comprehensive analysis of FTSE100 corporate websites and the only one to cover the full spectrum of stakeholder needs. The IQ methodology uniquely measures corporate websites against almost 200 individual criteria in eleven different categories in order to identify companies who lead the way in online corporate communications. IQ Rankings will be conducted quarterly by a dedicated team of analysts and future surveys will cover companies from the FTSE250 as well as from other major indices from around the world.
Detailed analysis of their IQ website scores and those of their peers will be provided on a regular basis to Investis clients as part of our ongoing service. Al Loehnis, Business Development Director of Investis, commented
“In this volatile market environment it has never been more important for companies to establish their own websites as the go-to authority for information, news and commentary on their business and the industries in which they operate. The IQ benchmarking service gives companies a robust measure of the performance of their websites, against their peers and over time. We see this as an important addition to the value of the ongoing service we provide our clients.”
View further details of the FTSE100 IQ Ranking or the IQ benchmarking service.
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