About us
Press
IQ FTSE 100 Corporate Website Ranking
13/10/2008
A unique website ranking now launched!
Investis have launched the Investis Quarterly (IQ) corporate website ranking system – the most detailed and comprehensive survey of FTSE listed corporate websites available. It’s part of a new corporate website ranking service being launched by the company, with a dedicated team of analysts reviewing hundreds of websites in Europe and the rest of the world every three months.
The IQ Ranking has been covered in numerous media sources including The Independent and PR Week.
‘More woe for banks – they’re bottom of website league.’
13/10/2008
The banking sector has some of the worst corporate websites, according to a survey of corporate communications. Researchers for Investis said there was little industry perspective available through lenders’ corporate sites and poor or slow response to crisis.
There was some consolation for Royal Bank of Scotland, which was praised for making some attempt to keep pace with the banking crisis through its economic insight content, but the sector as a whole was found to have done little this year to keep its non-customer stakeholders informed of developments through their websites, the report said.
‘UK banks have failed to communicate effectively through the current financial crisis, according to research on online corp comms.’
13/10/2008
The Investis Quarterly Corporate Website Ranking, which measures the effectiveness of all FTSE 100 corporate websites, found the banking sector to be one of the poorest performers relative to its size.
The research found that little industry perspective is available through the banks' corporate sites and also notes widespread poor or slow responses to the crisis. The report says that the lack of communication other than press releases highlights the lack of control over message and events the banks have exerted.
Insurance group Aviva topped the rankings, standing out for its forward-thinking personalisation tools and optimisation of the site for Blackberry users. Food retail was the best performing sector - with Sainsbury's coming in for praise for its web-focussed annual review and CR report.
The mining sector performed worst of all, with four of the ten FTSE 100 mining firms in the bottom ten of the rankings.
‘A well managed website can make the difference between merely surviving and success,' said Elisabeth Lewis-Jones, president of the CIPR. ‘As the current economic situation bites, organisations are likely to rely even more heavily on their online commutations, which are more responsive to change and comparatively cost effective.'
More on the Investis IQ Ranking can be found in the following online publications:
http://www.brandrepublic.com/News/852759/Bank-websites-need-improve/
http://www.thecrossbordergroup.com/pages/165/IR+magazine.stm?article_id=12980
http://www.netimperative.com/news/2008/october/1st/the-best-and-worst-ftse-100-sites
http://www.contractoruk.com/news/004030.html
http://www.contractoruk.com/news/004048.html
http://www.onrec.com/newsstories/22936.asp
http://www.bluhalo.com/news/view/649/study-rates-aviva-as-having-best-site-in-ftse-100
T. +44 (0)20 7038 9023
F. +44 (0)20 7038 9001
E. enquiries@investis.com
Recruitment:
T. +44 (0)20 7038 9000
E. recruitment@investis.com
For all our contact details visit Contact us.
