Services
IQ benchmarking
The Investis Quarterly (IQ) benchmarking service is a tool for publicly listed companies to measure the performance of their corporate website against both those of their peers and best practice. We provide our clients with a detailed analysis of their website, regularly updated, as part of our ongoing service.
We review a universe of more than 500 companies every quarter to create rankings of FTSE100, top 100 of FTSE250, DAX30, MDAX, OMXH25, and ATX20 constituents which are the most up to date and authoritative corporate website rankings available. To view latest rankings and surveys go here.
If you would like to find out more about the IQ benchmarking service, or to see how your company’s website scores please contact joanna.smolka@investis.com or call us on +44 (0)20 7038 9023.
About the methodology
The IQ methodology is the most detailed and comprehensive analysis of corporate websites and the only one to cover the full spectrum of stakeholder needs. We have a dedicated team of analysts reviewing hundreds of websites in Europe and the rest of the world every quarter, providing an assessment of websites and the broader market developments four times a year.
The IQ benchmarking system scores a website with different stakeholder groups in mind. In total there are nearly 200 criteria which have been selected based on input from the following sources:
- Research conducted with key stakeholder groups including a survey of 33 leading investment managers and a survey of journalists for press sites
- The usage statistics of more than 200 corporate sites that Investis hosts and manages
- All relevant UK and EU regulations and laws
- Best practice guidelines from the Investor Relations Society and other industry bodies
- Investis' expertise and experience managing the websites of hundreds of companies across Europe
The criteria used to score a website are cut into the following categories.
- Content: Overall score of all content elements
- Usability: User experience, navigation, accessibility, coding standards
- About Us: Background and contextual information
- Investor Relations: A broad measure of the site from an investor perspective
- Media: How well the site meets the needs of journalists and researchers
- Corporate Governance: Regulatory requirements and best practice
- Corporate Social Responsibility: How effective is the engagement with these important stakeholder issues?
- Careers: Critical elements for prospective and existing employees
- Interactivity: A measure of engagement and user control
- Multimedia: Does the site show (using multimedia in its various forms) or tell (using just words)?
- Web 2.0: It’s a generational thing. Is the corporate site in tune with changing technology and audience expectations?
T. +44 (0)20 7038 9023
F. +44 (0)20 7038 9001
E. enquiries@investis.com
Recruitment:
T. +44 (0)20 7038 9000
E. recruitment@investis.com
For all our contact details visit Contact us.
