Sharing the rich history of the Vanilla ingredient and creativity involved in sourcing the most sought after flavor and fragrance.
With a rich storyline and vanilla as the core competency and central character of the story, our task was to take the user on an immersive journey. From Madagascar (which accounts for the bulk of vanilla production) to the mystical ritual of sourcing and extraction, the magic of its appeal is universal ranging from candles to chocolates, homecare to cereal.
Visuals – videos, infographics, and photographs do most of the talking on the website. Elegant typography, hand-drawn illustrations and the color palette inspired by Madagascar – evoke the sensual appeal of vanilla. All the videos, filmed and edited in-house, are used throughout the site to show the passionate people at Symrise who narrate the first-hand experience of everything from sustainable sourcing to the 400 flavor and aroma compounds that make vanilla what it is.
Our expertise in providing the full spectrum of digital services – strategy, design, copywriting and hosting resulted in a website that exceeds beyond client expectation.
View our interactive media solutions
View the site