BTC transaction numbers
| 6 months to 30th September | 2005 £m |
|---|---|
| Football | -2.9% |
| Counter Transactions growth | |
| - Total | +0.5% |
| - Like for like stores | -1.8% |
| Average Transaction Value | £8.83 |
| - Growth | +3.1% |
Notes
The consumer slowdown can clearly be seen in our same store footfall which is down 2.9% on last year. Footfall remains subdued and is volatile from week to week.
Our transactions numbers have suffered less than footfall. Like for like store transactions are 1.8% down on last year.
Advantage Card remains an important driver of transactions. The number of active card holders is up 12% year on year with these customers continuing to spend more than non card holders. Given the higher propensity of these loyal customers to purchase from us, the Advantage Card scheme is an important contributor to the resilience of the business. Average transaction value in the half year was up 3.1% as a the result of the increasing proportion of higher spending Advantage Card holders amongst our customers.
LINK: I should now like to look at sales performance by category.
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