Strong growth in Beauty

Healthcare
First

 
  • Growing and attractive market
    • selected distribution
    • high service element
  • Key area for investment
    • 28 new premium brands in 20 stores
    • 10 new beauty halls
    • new fragrance cabinets in 40 stores
  • Beauty +7%
    • Cosmetics +13%
    • Fragrance +3%

Notes

Beauty is a strong and attractive market. Even in the difficult consumer market, our sales have continued to grow. Total beauty sales in the first half were up by 7 per cent, with cosmetics increasing by 13 per cent and fragrances by 3 per cent.

Like healthcare, beauty plays to our strengths. It is about being a trusted brand in a market with a high level of personal service. Hence it has continued to be a key area for investment.

Over the past six months, we have won 28 new accounts to sell premium products - that is brands like Clarins and Estee Lauder - in 20 stores. We have opened 10 new beauty halls and put new fragrance cabinets in 40 stores. In some stores we have converted space previously used for dentistry to the beauty area.

LINK: Moving on to look at Boots for Value.

Provided by Investis