Healthcare
First
Two years ago Boots was significantly disadvantaged both by real price differences with some of its competitors, but also by a customer perception that we were too expensive. That has changed significantly. The Lower Prices You'll Love campaign has had a big impact - and we will make sure it continues to do so.
In the first six months of this year we reduced prices on over 700 lines by an average of 11 per cent - that is £21m further taken off prices. We have held or improved our position in a tough market.
We remain as committed to value for money as ever and we continually monitor our prices to ensure they are fair. We also make greater efforts to ensure that we have a full range of price points - ranging from Basics to top-end health and beauty products.
Our commitment to value for money will also be to the fore this Christmas, with the successful mix'n'match 3 for 2 offer across many ranges and more gifts at the £5 and £10 opening price points that proved very popular last year.
And our value proposition is firmly tied to our Advantage card programme. Our card is the biggest scheme on the high street and the most generous. We know our customers love it.
Over the last six months, its value has been enhanced by the launch of the new Baby Club which has helped us as we have added 1.1m new card holders. We believe the increase is because people are finding their income squeezed - and see the Advantage Card as an important way to achieve value for money.
As part of this drive to offer greater value to parents we have today announced a further 200 targeted price reductions across our Baby ranges including nappies, food and toiletries.
LINK: Our fourth business driver is right stores right places.
