Lower Prices You'll Love Categories*
| H1 sales growth | |
| Average price reduction post promotion | -9.0% |
| Volume increase | +8.7% |
| Mix | +3.9% |
| +3.6% |
- * Toiletries, Over the Counter Medicines and Baby
Notes
I should now like to break down sales growth for just our most price sensitive categories being Toiletries, Over the Counter Medicines and Baby where Lower Prices You'll Love is most concentrated.
Total sales growth was 3.6% despite very substantial price deflation of 9.0%. This captures both lower prices and promotions.
We are now seeing strong volume uplift with an 8.7% volume increase to sales.
Mix contributed 4%.
