Products only at Boots
- Wider range of branded lines
Notes
We offer a wide range of national brands as well as products exclusive to and only at Boots.
Own brands are important in giving customers additional reasons to visit Boots. They also represent excellent value to the customer through the quality of product and provide good gross margins for us.
The impact of being competitive on national brands has been some erosion in own brand sales.
Therefore we must continue to drive own brand. In Healthcare we have just launched our Boots brand medicines and the Feel The Difference vitamin range.
