Most valuable loyalty card
- Cardholders spend 60% more
- Over half transactions linked to card
- Key differential over competitors
- Rolled out to Republic of Ireland
Notes
The third element of value is the Advantage Card.
The card is the most valuable of its kind giving four points for every pound and is very important to our core customers. Active Advantage card users are our most valuable customers and spend 60% more on each visit than non-card holders. Over half of our transactions are now linked to the card.
We have just launched the card in the Republic of Ireland where we have signed up 100,000 new users in three weeks, well above our expectation.
