Boots for Value
- Good value is critical to competitive position
- Fair prices are fundamental
- 1,000 prices cut
- Look & feel better for less
- Promotions underpin value and drive volume
- Advantage Card is the most popular loyalty scheme in the UK
- Best year for recruitment with 2m new holders
- 70% of revenue
- Holders spend two thirds more
- Extended into Health Club and Parenting Club
