We had another great year in beauty with cosmetics and fragrances enjoying 5.3 per cent growth.
In cosmetics, No7, our leading brand, was relaunched in February - a move which has led to a 20 per cent increase in sales in the period since. Over the year we opened or substantially refurbished 24 of our best beauty halls and sold prestige brands in more stores as we won contracts previously held by department stores.
Our sales of fragrances were boosted as we lowered price points to compete better with our rivals. The performance was helped by the introduction of new displays in stores - a move which also helped to reduce theft.
We worked harder at managing key seasonal events and produced better performances for events like Valentine's Day and Mothers' Day than we had previously seen.
LINK: And finally toiletries.
